About

About Fran Kruse

Local Professional Website Copywriting & Marketing Content Writer

I was the word nerd in English class who loved Shakespeare and would sign out ten library books at one time. I help businesses like yours attract attention, clinch ideal clients, and grow sales

Elevate Your Business & Propel Your Sales

With a corporate career in adult training, an English B.A., and a series of successful business ventures under my belt, I realized business owners don't have the time, ability or desire to write business-building websites and marketing content.

Launching Sidekick Creative in 2019, I help entrepreneurs like you communicate your brand message by creating the words that elevate your business and propel sales.

You'll look, sound and stand out as a leading expert – and your competitors will wonder how you did it!

We Work with Canadian Businesses

We help small businesses, medium-sized brands, solopreneurs and marketing managers who are ready to multiply their leads and win over their dream clients.

Whether you're looking for done-for-you website copy, write-it-yourself website coaching, or need marketing materials, we can help elevate your online and print presence for maximum impact.

Your professional, persuasive copy will accurately reflect who you are, what you offer and why people should trust and buy from you.

How We Work with You

1. Discovery

We learn about your business, challenges and goals.

2. Research

We research Google-friendly keywords and phrases.

3. Creation

We write well-crafted, keyword-rich original copy.

4. Communication

We keep you updated with timely progress emails.

5. Happy Clients

We make collaborating with you painless, seamless and fun.

What would your business look like in 2023 if you had more traffic, more leads, and more sales?

Yes.  It's time to book a strategy consultation.

Client Testimonials

I needed help writing messaging that reached my target audience. So I hired Fran to write content for my website, a LinkedIn profile article, and two taglines.

Fran's writing is polished, professional and absolutely in sync with my brand. My website speaks to my target audience as I have always wanted it to, but I didn't know how.

She's easy to work with, and she listened to my feedback. She didn't stop editing until I was completely satisfied - and I am!

I highly recommend Fran and look forward to working with her again.

Kelly Kurtz

Midland Food Tours

I had the pleasure of working with Fran to create the content for my new website. Fran went above and beyond! She was extremely attentive to details, very personable and very efficient. Her work is incredible! An amazing content writer and a super fabulous person!

Lacey Frizzell

Simply Lavish Transitions

I simply did not have the time to write my website content while running a busy financial planning practice. So I hired Fran from Sidekick Creative. She simplified complex information to engage but not overwhelm the reader. And she was fun and easy to work with. Give Fran a call!

Taivi Tayler

Tayler Insurance

I just could not find the time to write content for a brochure, but I am so glad I decided to use Fran's services!  Fran ensured the content was focused on why the client needed my services. The turnaround time and communication were exceptional. I highly recommend Sidekick Creative for any content drafting needs!

Cassandra Weatherston

Weatherston Paralegal

How does one effectively describe themselves on paper for a business bio?  Fran interviewed three team members to create bio’s for each of them.  Wow, the results. Bang on!  Fran provided some well thought out and effective bio’s within days.  Extremely happy. Thank you Fran!

Jason McKague

McKague Mortgages

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