Blogging: It’s Not as Complicated as You Think

You know that writing blogs is a top marketing strategy to attract online traffic. It keeps visitors on your website longer and establishes you as credible and an expert in your field.

But you lack blogging know-how and the confidence to put yourself out there. Why would anyone read what you have to say, anyway?

Blogging isn’t complicated when you start with the basics. Knowing why people are searching and how your knowledge, products and services can help them makes blog writing faster and easier and boosts your writing confidence.

It comes down to human psychology. People want information to move away from anything painful and negative and towards pleasing and positive conditions.

Visitors click on your site because they have an issue or circumstance that poses a problem in their lives. They’re looking to understand, avoid, change or fix a problem. Readers hope you have the right advice and solutions to help them.

The purpose of your blog article is to help visitors end their pain – frustration, confusion, worry, and stress. They’re experiencing some sort of lack in their business or personal life – time, efficiency, convenience, respect, health, safety, love, money, etc.

By sharing your expertise and insights, you move them from negative to positive. You help them meet their immediate needs and higher desires – hope, freedom, security, status, wealth, popularity, happiness, etc.

In a nutshell, people are looking for more, bigger, better or different.

Now you understand what your readers are feeling and experiencing and what they are looking for; to feel, be, have, work and live better.

Start your blog by presenting the problem, situation or issue. What is it, and how does it impede or impact the visitors’ lives and make them feel?

Next, describe your advice, tips, steps, products or services, and demonstrate how this will ease or fix the problem.

Conclude by summarizing the key points of the problem and solution. Recap how following your advice will change their circumstances and benefit their lives in the future.

End with a call to action (CTA). What do you want the visitors to do next? Contact you, subscribe to a newsletter, download an offer, join a group, comment and/or share, etc.

You know your business inside out, and you possess all the experience and information to help your visitors.

Blogging isn’t complex. By understanding what potential customers are searching for and how to present your advice and solutions, you’ll be able to write your next blog quickly and stress-free.

 

You’ll gain blogging confidence and also increase your online traffic, loyal fans, and sales.

For questions or blogging help, contact editor@sidekickcreative.ca