Copywriting: Stir Your Visitors’ Emotions and Improve Sales!

Do you really need to stir your visitors' emotions to increase sales? The quick answer is YES, YES, YES!

Hi, I'm Fran, Copywriter at Sidekick Creative Writing. 

Writing for Your Target Market:

You may have heard the phrase, "what's in it for me?"

When you're writing website copy or any marketing materials for that matter, you must clearly answer the visitor's internal question, "why should I buy this?" 

People are motivated to buy when they clearly understand the value of how your products and services will help them achieve a result, reach a goal and improve their lives. In other words, benefits. 

So how do you discover the benefits of your products and services?

Here's My Quick Copywriting Tip:

Put your think-like-a-customer hat on and visualize what they'll gain from your offerings.

Ask yourself – how will their lives be better, different, bigger, healthier, happier, richer? How will my products and services positively impact their lives?

How will working with me transform their future? Will it save them time and money? Will it eliminate stress and worry? Will it improve their health and wellness?

After visitors understand what they gain, they'll be more inclined to search further on your website to know how to buy what you're offering.

You've got this! That's it from me until next time. Happy writing!

Need help? See our copywriting services for small businesses, mid-size brands and solopreneurs https://www.sidekickcreative.ca/