Copywriting

Copywriting

Web copy needs to generate revenue. Period.

A cup of coffee is sitting on a napkin with the word copywriting written on it.
Say goodbye to web copy that falls flat and leaves money on the table. 
Are you making the following mistakes with your digital copy:
  • talk only about yourself
  • overlook customer pain points
  • use the wrong point of view
  • highlight features not benefits
  • neglect the power of social proof
With today's attention span of 8 seconds, is your web copy scannable and easy to digest?
Are you using the words that resonate with your target market to improve your organic search results? 
Do you truly understand the saying 'people don’t care about your company; they only care how your company can solve their problems'?
When you don't grasp how your words fit in the digital world, your words are useless.
That's why good copy that converts is not a cost. It's an investment.

Words that persuade and sell

I dig into your business, brand promise and industry
identify your ideal clients, their problems and needs
create a list of relevant keywords and establish your voice
write web copy that speaks directly to your ideal customer, not to 'everyone'
I use human psychology to connect your copy to the reader showing (not 'telling') why and how they'll benefit using your products and services.
I devise catchy headlines, ensure the messaging throughout the sales funnel is consistent, and use bold calls to action to create a sense of urgency.
My goal as a digital copywriter is to convert prospects into buyers.
A person is holding a magnifying glass over the word business

Types of Content

It's time to skip ho-hum and turn leads into sales
Website Pages
Landing Pages
Lead Magnets
Social Media Profiles
LinkedIn Bios
Marketing Emails
Video Scripts
Lists & Guides
FAQ
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