Copywriting: Is Your Website Inspiring Customer Trust and Sales?

You’re a small business owner who wants to turn hesitant prospects into buyers. But your website copy may be failing to inspire trust.

Customers Buy from Businesses They Know, Like & Trust

When someone first lands on your website, they want to know who you are, what you do and if you can help them.

But they also want to know if you’re a credible, legitimate business. In other words, are you trustworthy?

So how do you reassure the prospect that you’re upright, steadfast and reputable?

How to Build Customer Trust with Website Copy

Use safe-inspiring words like these to lower the perception of risk and nudge prospects over the buying fence.

-         certified

-         tested

-         lifetime

-         proven

-         money back

-         cancel anytime

-         fully insured

-         no contracts

-         guaranteed

-         safe

-         family-owned

-         local

-         fair treatment

-         friendly service

-         no judgement zone

-         confidential service

Update Your Website

So, take another look at your website and use a few of these trust-building words that are true to your business.

Remember, don’t go overboard and use them all, or you’ll risk sounding insincere and over-the-top salesy.

You’ve got this. That’s it from me until next time. Happy writing.



Since 2019, we’ve written persuasive copy for websites, blogs, brochures and more. See how we can help your business attract attention and grow at https://www.sidekickcreative.ca/marketing-content-creation