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Marketing Content: 7 Benefits of Hiring a Business and SEO Writer to Drive Web Traffic

Fran Kruse • Sep 17, 2020

If you've ever tried to writing your own marketing content to increase online traffic, you know the how frustrating and stressful it can be.  Hiring a writer to create a steady stream of articles and posts is a definite step-up from DIY.


But, if you truly want to turn your website into a traffic-magnetizing machine, hiring a professional writer who understands business, and knows search engine optimization (SEO) is the best choice. 


Here are 7 Top Reasons Why Hiring a Business and SEO Writer
Will Maximize Your Marketing Content. 

 

1. Boost Your Google Ranking with Powerful SEO. 


Optimized content helps search engines and people looking for your products and services to find you. The right head and long-tail keywords strategically placed on the page is no simple task. A search savvy writer selects the right SEO words and phrases to create high-performing content that makes you visible and drives traffic to your website. 

 

2. Target Your Ideal Customer.


helps search engines and people looking for your products and services to find you. The right head and long-tail keywords strategically placed on the page is no simple task. A search savvy writer selects the right SEO words and phrases to create high-performing content that makes you visible and drives traffic to your website. 

 

3. Motivate Your Audience Using Human Psychology.


A writer with business experience understands how your ideal clients think and act. Professionally written content pinpoints your clients' problems and ties your products and services to their needs and ultimate desires. Compelling content lowers your customers' buying fears, reassures them you're the right choice, and moves them to take immediate action. Schedule Your Discovery Call Now. Join Us Today. Book Your Free Consultation.


4. Build Your Brand Visibility and Credibility.


Creating consistent website content raises your company's visibility and reputation. Your audience sees you as a legitimate and credible business. A professional writer creates fresh, regular, and relevant information that connects with and educates your audience.   This builds trust and your reputation.

   

5. Positions You Above Competitors. 


Quality writing gives your customers the solutions they were looking for and options that they may never have thought about. When you're positioned as the go-to expert in your community or industry, you immediately differentiate yourself from your competition and lead the market.


6. Sells without Being Salesy.


Content marketing that educates your customers generates three times more leads and reduces your marketing costs.  Consumers don't want to be sold to. A professional writer talks WITH your customers, not AT your customers. Information that helps them understand how they will benefit, overcome problems, and improve their lives builds relationships and ultimately, sales.

 

7. Fuss-Free Marketing Content.


You have great intentions, but let's get real. You're busy with running your business.  A writer with an entrepreneurial mindset can produce relevant content that engages, educates, entertains and motivates your customers to subscribe, like, share, and buy. Think of the writer as your 'unofficial' business partner who's creative, dependable, and easy to work with.   


Final thoughts. 


There's no doubt that outsourcing your content creation is an investment in your company and sanity. You'll save time and stress; generate leads, convert prospects, and grow sales. 


Hiring a writer who's business and SEO savvy is your secret weapon to drive web traffic. 


Learn more about our Content Creation writing services.

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