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Frequently Asked Questions Page: Turn Prospects Into Customers

Fran Kruse • Mar 04, 2020

The FAQ page of your website is a critical part of your sales funnel.

When prospects take the time to visit your FAQ page, they're looking for facts to help them make a decision. 

A well-written FAQ page lowers the visitor's buying fears, provides key answers, and moves the prospect 'off the fence'.

The following 11-point checklist will help you evaluate and improve the conversion rate of your FAQ page.

How well does your FAQ:

  1. answer your reader's burning questions
  2. speak the same language as your prospects
  3. sound conversational and approachable
  4. use keywords and SEO-friendly phrases
  5. highlight your value and benefits
  6. cause reader fatigue with big blocks of text
  7. have a logical order with a question-and-answer format
  8. include images and pictures
  9. have links to your other pages
  10. show off your social proof
  11. include a call to action
The goal of your FAQ page isn't to fill space. It's to provide peace of mind and make the buying decision an easy, natural next step.  

This is your opportunity to convince cautious prospects that you're the solution they're looking for!
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